The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced—de… - Herbert Marcuse

By virtue of the way it has organized its technological base, contemporary industrial society tends to be totalitarian. For "totalitarian" is not only a terroristic political coordination of society, but also a non-terroristic economic-technical coordination which operates through the manipulation of needs by vested interests.

Hegel’s philosophy revolved about the universality of reason; it was a rational system with its every part (the subjective as well as the objective spheres) integrated into a comprehensive whole. Marx shows that capitalist society first put such a universality into practice. P. 286-287

The people are led to find in the productive apparatus the effective agent of thought and action to which their personal thought and action can and must be surrendered. And in this transfer, the apparatus also assumes the role of a moral agent. Conscience is absolved by reification.