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" "Just as important as getting cooperation started were the conditions that allowed it to be sustainable. The strategies that could sustain mutual cooperation were the ones which were provocable.
Robert Marshall Axelrod (born May 27, 1943) is an American political scientist and Professor of Political Science and Public Policy at the University of Michigan, best known for his interdisciplinary work on the evolution of cooperation.
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4. Teach reciprocity
TIT FOR TAT may be an effective strategy for an egoist to use, but is it a moral strategy for a person or a country to follow? The answer depends, of course, on one's standard for morality. Perhaps the most widely accepted moral standard is the Golden Rule: Do unto others as you would have them do unto you. In the context of the Prisoner's Dilemma, the Golden Rule would seem to imply that you should always cooperate, since cooperation is what you want from the other player. This interpretation suggests that the best strategy from the point of view of morality is the strategy of unconditional cooperation rather than TIT FOR TAT.
The problem with this view is that turning the other cheek provides an incentive for the other player to exploit you. Unconditional cooperation can not only hurt you, but it can hurt other innocent bystanders with whom the successful exploiters will interact later. Unconditional cooperation tends to spoil the other player; it leaves a burden on the rest of the community to reform the spoiled player, suggesting that reciprocity is a better foundation for morality than is unconditional cooperation.