He flips to a drawing of a spindly boy wearing oversized glasses, hugging an ABC primer, and sniffing a daisy. This is the enemy. " The first [mistak… - Herman Kahn

We must not look too dangerous to neutrals. While this is probably less important for us than not looking too dangerous to friends and allies, it is still too important to be ignored. Here again, we must not look excessively destructive. It may be all right to promise the Soviets that if they attack us we will destroy every Soviet citizen in retaliation (though personally I think this far too destructive a proposal), but we should not threaten nonbelligerents with near annihilation because of our quarrel with the Russians. Many of the world's inhabitant perhaps two-thirds of them, do not feel it is their quarrel but feel it is their world. The more destructive we look, the less they like us and our program. To the extent that some in our midst talk and threaten potential world annihilation as a U.S. defense measure, we focus undeserved attention on ourselves as being dangerous and even irresponsible—appearing to be willing to risk uncounted hundreds of millions or billions of bystanders as to our selfish ambitions and desires. Neutrals and bystanders will inevitably suffer heavily in any thermonuclear War. But there is a difference between damage and annihilation.

The usual image of war today held by many experts as well as most laymen can be summed up in the phrase "orgiastic spasm of destruction," or, "spasm war." Many believe that if one single button is pressed all the buttons will be pressed, and that some 30 minutes or so later missiles will rain enough destruction to terminate the defender's existence as a nation; subsequently, some minutes or hours later, a similar rain of death and destruction will annihilate the attacking nation. Within perhaps an hour or two the war will be effectively over-both combatants having received death blows-with only one question left; "How bad will the radiation be for the rest of the world?"

(The emphasis is deliberate. This deterrent is more efficient since in most practical cases deterrents destroy populations—not decision makers.)