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" "Thinking and doing the opposite of what the majority is doing isn’t about being different for the sake of being different. There are lots of times when the well-trodden path is the right one to take. Your challenge is to know when it will be in your interest to do the opposite.
Nigel Cumberland is a British author, leadership coach, and a founder of The Silk Road Partnership. He is the author of at least eight self-development and leadership skills books, a number of which have been translated into foreign languages, including into Arabic, Bulgarian, Slovakian, Dutch, Romanian, Russian, Vietnamese, Chinese and Brazilian Portuguese. His books include 100 Things Successful People Do: Little Exercises for Successful Living (2016).
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