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Propaganda makes man serve. Is obvious that propaganda must not concern itself with what is best in man — the highest goals humanity sets for itself… - Jacques Ellul
" "Propaganda makes man serve.
Is obvious that propaganda must not concern itself with what is best in man — the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim fo elevate man, but to make him serve. It must therefore utilize the most common feelings the most widespread ideas the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end - Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
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About Jacques Ellul
Jacques Ellul (6 January 1912 – 19 May 1994) was a French philosopher, law professor, sociologist, lay theologian, and Christian anarchist.
Biography information from Wikiquote
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La questione che vorrei abbozzare in questo libro è fra quelle che mi turbano più profondamente. Essa si contraddistingue per la sua drammatica e inconsueta rilevanza storica e perché, allo stato attuale delle mie conoscenze, mi sembra irrisolvibile. Nella maniera più semplice può essere così presentata: com’è possibile che lo sviluppo della società cristiana e della Chiesa abbia dato vita a una società, a una civiltà e a una cultura del tutto opposte a quanto si può leggere nella Bibbia
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