Propaganda makes man serve. Is obvious that propaganda must not concern itself with what is best in man — the highest goals humanity sets for itself… - Jacques Ellul
" "Propaganda makes man serve.
Is obvious that propaganda must not concern itself with what is best in man — the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim fo elevate man, but to make him serve. It must therefore utilize the most common feelings the most widespread ideas the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end - Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
About Jacques Ellul
Jacques Ellul (6 January 1912 – 19 May 1994) was a French philosopher, law professor, sociologist, lay theologian, and Christian anarchist.
Biography information from Wikiquote
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Additional quotes by Jacques Ellul
Only two possibilities are left to the individual: either he remains what he was, in which case he becomes more and more unadapted, neurotic, and inefficient, loses his possibilities of subsistence, and is at last tossed on the social rubbish heap, whatever his talents may be; or he adapts himself to the new sociological organism, which becomes his world, and he becomes unable to live except in a mass society.
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To talk about belief is to inquire at the same time into its validity or truth. It is to enter into a critical study that is not without danger. There is no place for the facile skepticism that says it believes in nothing precisely because it is blind to what it does believe in. We have to be serious because our whole being is at stake here. When I ask what I believe in, I am "searching my conscience," as they used to put it. I am passing judgment on what I believe as this is brought to light. As one advances, a double movement takes place which causes one constantly to come across another belief that is often hidden but which also provides the pause needed to move on to its criticism. "As one advances" — we either have to advance here or be silent. I cannot say easily what I value or think just now, what I regard as true. I have to do something more difficult, which will undoubtedly involve some political evaluations, if I am to try to bring the roots of my beliefs to light.