if you want to create and capture lasting value, don’t build an undifferentiated commodity business. - Peter Thiel

You’ll attract the employees you need if you can explain why your mission is compelling: not why it’s important in general, but why you’re doing something important that no one else is going to get done. That’s the only thing that can make its importance unique.

El siguiente capítulo trata de cómo utilizar una mente clara para construir un negocio monopolístico.

The startup uniform encapsulates a simple but essential principle: everyone at your company should be different in the same way — a tribe of like-minded people fiercely devoted to the company’s mission.