One South African saying put forward that “the white man has no kin, his kin is money.” - Walter Rodney

The trade in human beings from Africa was a response to externa factors. At first, the labor was needed in Portugal, Spain, and in Atlantic islands such as , , and the Canaries; then came the period when the and the Spanish-American mainland needed replacements for the Indians who were victims of genocide; and then the demands of Caribbean and mainland plantation societies had to be met. The records show direct connections between levels of exports from Africa and European demand for slave labor in some part of the American . When the Dutch took in Brazil in 1634, the director of the Dutch West Indian Company immediately informed their agents on the Gold Coast that they were to take the necessary steps to pursue the trade in slaves on the adjacent coast east of the Volta—thus creating for that area the infamous name of the “Slave Coast.” When the British West Indian islands took to growing sugar cane, Gambia was one of the first places to respond. Examples of this kind of external control can be cited right up to the end of the trade, and this embraces also, since European markets in the islands became important in the eighteenth and nineteenth centuries, and since demand in places like Brazil caused Mozambicans to be shipped around the .

It is a common myth within capitalist thought that the individual through drive and hard work can become a capitalist. In the U.S.A., it is usual to refer to an individual like John D. Rockefeller, Sr., as someone who rose "from rags to riches." To complete the moral of the Rockefeller success story, it would be necessary to fill in the details on all the millions of people who had to be exploited in order for one man to become a multimillionaire. The acquisition of wealth is not due to hard work alone, or the Africans working as slaves in America and the West Indies would have been the wealthiest group in the world. The individualism of the capitalist must be seen against the hard and unrewarded work of the masses.

Colonialism had only one hand—it was a one-armed bandit.