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In corporate culture there is a language of gender bias that we are unaware of: it’s called “benevolent sexism”.’ An example of this is when a male c… - Dianne Bevelander
" "In corporate culture there is a language of gender bias that we are unaware of: it’s called “benevolent sexism”.’ An example of this is when a male colleague or supervisor refers to a highly trained, qualified female engineer as “honey” or “meisje”. ‘Everyone acts as if it’s okay. It’s not. Deconstruct it. It’s not being friendly. It’s a power thing.
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About Dianne Bevelander
Dianne Lynne Bevelander (born in Durban, South Africa, 17 June 1959 – 29 August 2021) was a South African academic. She was the founder and Executive Director of the Erasmus Centre for Women and Organisations (ECWO) and Professor of Management Education with a focus on Women in Business at Rotterdam School of Management, Erasmus University (RSM). She was a pioneer of gender equality there, as she established the first all-women leadership elective as part of RSM’s MBA programmes in 2011.
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Dianne Lynne Bevelander
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Additional quotes by Dianne Bevelander
I’m always slightly embarrassed thinking back to how I just didn’t see things that are often blindingly obvious to me today. For instance, the way business education often perpetuates gender bias, through texts, cases, business speakers, and even faculty. The turning point came when I undertook research into social networks amongst our MBA students. I wanting to see if there was real collaboration amongst the extremely diverse student population in the RSM classroom. Were the Japanese working with the Spanish? Were the Nigerians socialising with the Dutch? Were the Mexicans exploring innovative ideas with the Chinese?
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