Who needs sense when you have alliteration? - Mark Forsyth

The medievals often mixed up their Gs and Ws, which is why another word for guarantee is warranty.

The figures of rhetoric are the beauties of all poems we have ever read. Without them we would merely be us: eating, sleeping, manufacturing, and dying. With them everything can be glorious. For though we have nothing to say, we can at least say it well.

"Había un proverbio sumerio que decía "Él es temeroso, como un hombre que no conoce la cerveza" y otro, todavía más revelador, que decía "No conocer la cerveza no es normal"."