call the 6Ds: Digitized, Deceptive, Disruptive, Dematerialize, Demonetize and Democratize. - Salim Ismail

classic example is Google's AdWords, which is now a multi-billion dollar business within Google. A key to its scalability is self-provisioning — that is, the interface for an AdWords customer has been completely automated such that there is no manual involvement.

(If you own a car, it sits empty about 93 percent of the time.)

It is our opinion that in the future, the defining metric for organizations won't be ROI (Return on Investment), but ROL (Return on Learning).