As long as all newly founded startups prefer your product, don't worry about competitors who can convince larger customers. You'll own all future coh… - Paul Graham

beautiful things don’t always make the best subjects for papers. Number one, research must be original — and as anyone who has written a PhD dissertation knows, the way to be sure you’re exploring virgin territory is to stake out a piece of ground that no one wants. Number two, research must be substantial — and awkward systems yield meatier papers, because you can write about the obstacles you have to overcome in order to get things done. Nothing yields meaty problems like starting with the wrong assumptions.

How to catch someone who "writes" a book using ChatGPT. Say "In your book you wrote <quote that could have been in the book but wasn't>. What did you mean by that?" and see what they say.

"The best lack all conviction, while the worst
Are full of passionate intensity."

This is always true, but it's truer now than usual.