The more reified the world becomes, the thicker the veil cast upon nature, the more the thinking weaving that veil in its turn claims ideologically t… - Theodor W. Adorno

Being, in whose name Heidegger’s philosophy increasingly concentrates itself, is for him—as a pure self-presentation to passive consciousness—just as immediate, just as independent of the mediations of the subject as the facts and the sensory data are for the positivists. In both philosophical movements thinking becomes a necessary evil and is broadly discredited. Thinking loses its element of independence. The autonomy of reason vanishes: the part of reason that exceeds the subordinate reflection upon and adjustment to pre-given data. With it, however, goes the conception of freedom and, potentially, the self-determination of human society.

The jargon of authenticity ... is a trademark of societalized chosenness, ... sub-language as superior language.

To be sure, exchange-value exerts its power in a special way in the realm of cultural goods. For in the world of commodities this realm appears to be exempted from the power of exchange, to be in an immediate relationship with the goods, and it is this appearance in turn which alone gives cultural goods their exchange-value. But they nevertheless simultaneously fall completely into the world of commodities, are produced for the market, and are aimed at the market.