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Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change. - John Kotter
" "Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.
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About John Kotter
John Paul Kotter (born February 25, 1947) is a professor at the Harvard Business School and author, who is regarded as an authority on leadership and change. In particular, he discusses how the best organizations actually "do" change. (Kotter & Cohen, 2002)
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Native Name:
John Paul Kotter
Alternative Names:
John P. Kotter
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Additional quotes by John Kotter
Over the past decade, I have watched more than 100 companies try to remake themselves into significantly better competitors. They have included large organizations (Ford) and small ones (Landmark Communications), companies based in the United States (General Motors) and elsewhere (British Airways), corporations that were on their knees (Eastern Airlines), and companies that were earning good money ((Bristol-Myers Squibb). Their efforts have gone under many banners: total quality management, reengineering, right-sizing, restructuring, cultural change, and turnarounds. But, in almost every case, the basic goal has been the same: to make fundamental changes in how business is conducted in order to help cope with a new, more challenging market environment.
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