To attract people, to win over people to that which I have realised as being true, that is called propaganda. In the beginning there is the understan… - Joseph Goebbels

Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths.

The best propaganda is that which, as it were, works invisibly, penetrates the whole of life without the public having any knowledge of the propagandistic initiative.

We are socialists because we see the social question as a matter of necessity and justice for the very existence of a state for our people, not a question of cheap pity or insulting sentimentality. The worker has a claim to a living standard that corresponds to what he produces.

To be a socialist means to let the ego serve the neighbour, to sacrifice the self for the whole. In its deepest sense socialism equals service. The individual refrains and the commonwealth demands. Frederick the Great was a socialist on a king's throne. "I'm the first servant of the state." A kingly socialist saying. Property is theft – so says the mob. Each to his own – so says the personality.