The more power something has, the less the actual facts matter.

A book is less important for what it says than for what it makes you think.

Nothing matters as much as you think it does when people are tweeting about it.

To say more is to say less.

The point is, it didn’t really matter what the book was about. It was what it meant that was important.

Success depends on three things: who says it, what he says, how he says it; and of these three things, what he says is the least important.

A politician's words reveal less about what he thinks about his subject than what he thinks about his audience.

I don't believe you."
"What you believe is of no importance to me.

Sound opinions are valueless. What matters is who holds them.

The more vehemently they condemn it, the less of an argument they actually have.

Many parties say a lot during election campaigns, although it loses significance after the votes are cast.

What he'd just said was "Who cares?" and nobody wants to hear that.

I don't care how much a man talks, if he only says it in a few words.

It is less important what you decide than it is that you decide.