If you don't say what you think then you kill your unborn self. - Jordan Peterson

The better ambitions have to do with the development of character and ability, rather than status and power. Status you can lose. You carry character with you wherever you go, and it allows you to prevail against adversity.

Slogans are a replacement for thought. The word "slogan" comes from the Gaelic sluagh-ghairm. It means "battlecry of the dead."

But we can aim too high. Or too low. Or too chaotically. So we fail and live in disappointment, even when we appear to others to be living well.