we all need a personal theory of what makes people tick. - Tom Butler-Bowdon

Character” is the unique interplay between two opposing forces: a need for power, or personal aggrandizement; and a need for “social feeling” and togetherness (in German, Gemeinschaftsgefühl).

Barry Schwartz’s distinction between maximizers and satisficers has given us the counterintuitive insight that restricting our choices in life can actually lead to greater happiness and satisfaction, and

The behaviorist view was that babies — monkey or human — loved their mothers for the milk that they provided, since this satisfied a primary need. But what Harlow had seen with the cloth pads made him wonder whether babies might love their mothers not for their milk only, but because they provided warmth and affection.