Outliers are those who have been given opportunities — and who have had the strength and presence of mind to seize them. - Malcolm Gladwell

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

The trickster is not a trickster by nature. He is a trickster by necessity.

The closest we have to Holy Fools in modern life are whistleblowers. They are willing to sacrifice loyalty to their institution — and, in many cases, the support of their peers — in the service of exposing fraud and deceit.