The day will never arrive when you finally have everything under control — when the flood of emails has been contained; when your to-do lists have st… - Oliver Burkeman

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The day will never arrive when you finally have everything under control — when the flood of emails has been contained; when your to-do lists have stopped getting longer; when you're meeting all your obligations at work and in your home life; when nobody's angry with you for missing a deadline or dropping the ball; and when the fully optimized person you've become can turn, at long last, to the things life is really supposed to be about. Let's start by admitting defeat: none of this is ever going to happen.

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About Oliver Burkeman

Oliver Burkeman (born 1975) is a British journalist (principally for the British newspaper The Guardian) and writer.

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The greatest achievements often involve remaining open to serendipity, seizing unplanned opportunities, or riding unexpected bursts of motivation. To be delighted by another person, or moved by a landscape or a work of art, requires not being in full control.

Perhaps you don't need telling that self-help books, the modern-day apotheosis of the quest for happiness, are among the things that fail to make us happy. But, for the record, research strongly suggests that they rarely much help. This is why, among themselves, some self-help publishers refer to the 'eighteen-month rule', which states that the person most likely to purchase any given self-help book is someone who, within the previous eighteen months, purchased a self-help book – one that evidently didn't solve all their problems.

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The white bear challenge, after all, seems like a metaphor for much of what goes wrong in life: all too often, the outcome we’re seeking to avoid is exactly the one to which we seem magnetically lured. Wegner labelled this effect ‘the precisely

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