Those who are in ideology believe themselves by definition outside ideology: one of the effects of ideology is the practical denegation of the ideolo… - Louis Althusser

The reproduction of labour power thus reveals as its sine qua non not only the reproduction of its ‘skills’ but also the reproduction of its subjection to the ruling ideology. ... It is in the forms and under the forms of ideological subjection that provision is made for the reproduction of the skills of labour power.

You know what Lenin says about 'intellectuals'. Individually certain of them may (politically) be declared revolutionaries, and courageous ones. But as a mass, they remain 'incorrigibly' petty-bourgeois in ideology.

For you and for me, the category of the subject is a primary ‘obviousness’ (obviousnesses are always primary): it is clear that you and I are subjects (free, ethical, etc.). Like all obviousnesses, including those that make a word ‘name a thing’ or ‘have a meaning’ (therefore including the obviousness of the ‘transparency’ of language), the ‘obviousness’ that you and I are subjects – and that that does not cause any problems – is an ideological effect, the elementary ideological effect. It is indeed a peculiarity of ideology that it imposes (without appearing to do so, since these are ‘obviousnesses’) obviousnesses as obviousnesses.