A good pitch is set up in three acts: The first act is the past, the second act is the present, and the third act is the future. The first act is whe… - Austin Kleon

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A good pitch is set up in three acts: The first act is the past, the second act is the present, and the third act is the future. The first act is where you’ve been — what you want, how you came to want it, and what you’ve done so far to get it. The second act is where you are now in your work and how you’ve worked hard and used up most of your resources. The third act is where you’re going, and how exactly the person you’re pitching can help you get there.

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About Austin Kleon

Austin Kleon (born June 16, 1983) is the New York Times bestselling author of Steal Like an Artist, Show Your Work!, and Keep Going.

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Go make that stuff. The manifesto is this: Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use — do the work you want to see done.

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