This is the #1 thing that most people who work at data companies do not understand. Most people think that they need to hoard the data. But the data … - Auren Hoffman

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This is the #1 thing that most people who work at data companies do not understand. Most people think that they need to hoard the data. But the data increases in value if it can be combined with other interesting datasets. So you should do everything you can to help your customers combine your data with other data. One way to make data easy to combine is to purposely think about linking it — essentially creating a foreign key for other datasets.