When you have an idea, hang on to it. It's the most valuable thing in the world. Nurture it. Test it. And remember: you can grow a toadstool overnight, but it takes time to grow an oak.
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Persistence and variety. These are the two primary ways to develop great ideas or to solve important problems.
Keep leaning your head against a topic for a long time. Certainly for weeks, possibly for years. And along the way, try many lines of attack. Continue to generate options, explore paths, and propose silly ideas. Copy and paste concepts from widely different disciplines and see if it gets you anywhere. All the while, continue to refine the best solution you've found thus far.
What looks like genius may simply be the byproduct of persistence and variety.
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What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.
Imagination and obsession are the keys to getting a good idea. To help your imagination keep your eyes and ears open. Avoid the "not invented here prejudice".
You cannot force ideas. Successful ideas are the result of slow growth. Ideas do not reach perfection in a day, no matter how much study is put upon them.
As long as an idea stays in your head it is perfect. But perfect things are never real. Immediately put an idea down into words, or in a sketch, or as a cardboard prototype. Now your idea is much closer to reality because it is imperfect.
The most important thing I will tell a young entrepreneur is that once you've decided on an idea, and you really truly have done your research and you believe that it's a good one, please, don't give up.
Someone asked how to expand startups' ideas. The best way is to shrink the idea down to its essence, then ask how broadly that essential idea could be expanded. You have to shrink it first, though, or there will be random stuff left in it that impedes its expansion.
So there is the first message for all of you as potential inventors. Take your own ideas a little further before giving them up. Keep your experience like a sort of treasure house that you can draw on whenever you like. But never, never let it be your master. Be on the lookout for impossible things, the sort the Red Queen dreamed up before breakfast.
Don’t wait for a plan to materialize. Don’t expect perfection in your very first try. Just jump In AND PULL OUT. No idea is too big or small, it’s just the mindset which matters. Life is short, startup now!
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@simonsinek (September 2022)