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" "The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.
Herbert Marcuse (July 19, 1898 – July 29, 1979) was a prominent German-American philosopher and sociologist of the Frankfurt School.
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The guiding question of Marx’s analysis was, How does capitalist society supply its members with the necessary use-values? And the answer disclosed a process of blind necessity, chance, anarchy and frustration. The introduction of the category of use-value was the introduction of a forgotten factor, forgotten, that is, by the classical political economy which was occupied only with the phenomenon of exchange value. In the Marxian theory, this factor becomes an instrument that cuts through the mystifying reification of the commodity world. P. 304
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