”Have big ideas for yourself and for your business and if your ideas do not scare you, then they are not big enough”.

Big ideas are usually simple ideas.

How to have original ideas:

1. Read lots at a young age. Start to see that many different people can formulate convincing ideas

2. Become cynical

3. Start to create/write, realize how hard it is to know what the hell you actually think anyway

4. Keep creating/writing. Copy other ideas, repurpose other peoples ideas

5. Become data literate. Realize how deep you can go with data. Realize the fallibility of surveys and other opinion polling. Realize how people will use this stuff in bad faith.

6. Try to formulate arguments without using references. Damn, realize its easier to repackage other peoples ideas than come up with your own

7. Humbly continue creating/writing. Realize it may never get easier. Keep at it. Get in reps. Find a working mode that you can sustain. Embrace the cringe (you will always feel a bit silly when you publish / share)

8. Read other people writing about similar topics. Realize you dislike some of their arguments and frames. Channel your disappointment into their work into your own commitment creating. Commit to nemeses in your head that you will never cede victory too

9. When people try to pay you to package your creations, deny them. If you accept their money fight for your ideas, no matter what. Don't compromise.

10. Keep going. Just make stuff up. Go for walks. Let things pop into your head. You might have a following now but screw them. You shall not be captured. Share ideas that make you uncomfortable because they are interesting to you. Dare to be unfollowed.

11. Talk to people along the way. Share your ideas in conversation. Find a handful of people that will nudge you if you are about to be captured or seem to be becoming cynical. Pay attention. Reset.

12. Keep going. Refuse to treat "what works" as a worthwhile pathway for creating things. Don't join any peer group where "what works" is a north star.

13. When people call you a genius reflect back on all the things you said that you know no one paid attention to. Reflect on your role in a long line of other people who's ideas let to yours

14. Ponder that you might never create anything original

15. Sit with that. Keep going.

Until you actually start making something, your brilliant idea is just that, an idea. And everyone's got one of those.

You can have many great ideas in your head, but what makes the difference is the action. Without action upon an idea, there will be no manifestation, no results, and no reward

People often email me with big-sounding ideas (reinvent commerce, change the way people meet, transform scientific research), and the bigger the idea sounds, the less interested I am. Truly big ideas don't sound big initially.

People are bad at looking at seeds and guessing what size tree will grow out of them. The way you’ll get big ideas in, say, health care is by starting out with small ideas. If you try to do some big thing, you don’t just need it to be big; you need it to be good. And it’s really hard to do big and good simultaneously. So, what that means is you can either do something small and good and then gradually make it bigger, or do something big and bad and gradually make it better. And you know what? Empirically, starting big just does not work. That’s the way the government does things. They do something really big that’s really bad, and they think, Well, we’ll make it better, and then it never gets better”.

Building Fast Companies for Growth, Inc. September 2013

If you're not working hard, ideas don’t matter. The best idea is worthless without execution.

If you're already working hard, ideas are crucial. Most effort is wasted on mediocre ideas.

Until you actually start making something, your brilliant idea is just that, an idea.

You’re owned by your ideas.

Skip the big idea and go for the big execution of more value skew. You don’t need an idea that has never been done before. Old ideas suffice; just do it better and execute as no one has!

You cannot force ideas. Successful ideas are the result of slow growth. Ideas do not reach perfection in a day, no matter how much study is put upon them.

When you have an idea, hang on to it. It's the most valuable thing in the world. Nurture it. Test it. And remember: you can grow a toadstool overnight, but it takes time to grow an oak.

Putting your ideas out is sometimes the most important thing to do. Once released, it takes on a life of its own. Stop procrastinating, just do it!