In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with t… - Donald Norman

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In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [...] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by engineers, programmers, and managers.

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About Donald Norman

Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer science at Northwestern University.

Also Known As

Native Name: Donald Arthur Norman
Alternative Names: Donald A. Norman Don Norman

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Additional quotes by Donald Norman

When I use a direct manipulation system—whether for text editing, drawing pictures, or creating and playing games—I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.

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