I think you don’t change a culture. I think you coach people to win. Basically, people want to be successful. They want to go home at night and feel that they’ve made a contribution.

products are dramatically cheaper than Apple’s. Culture is not like a mission statement; you can’t just set it up and have it last forever. There’s a saying in the military that if you see something below standard and do nothing, then you’ve set a new standard. This is also true of culture — if you see something off-culture and ignore it, you’ve created a new culture. Meanwhile, as business conditions shift and your strategy evolves, you have to keep changing your culture accordingly. The target is always moving.

Culture is not like a mission statement; you can’t just set it up and have it last forever. There’s a saying in the military that if you see something below standard and do nothing, then you’ve set a new standard.

Shifting culture requires a confluence of inciting incidents. Something directional that leads to a tribal fracturing and reknitting. Often shows up in language first. In music. Fashion. It can feel a little like hope.” He points at the images. “This doesn’t feel like hope.

Culture changes with .

Cultural change is the statistical product of the separate behavioral responses of large numbers of human beings who cope as best they can with social existence.

It is a testament to our naïveté about culture that we think that we can change it by simply declaring new values. Such declarations usually produce only cynicism.

My point is that you cannot force social change at a speed that it cannot go. Social change is evolutionary, not revolutionary. Deep social change takes time. And slowly the culture is changing. The MTV generation is far more tolerant, and that tolerance is growing.

[The] Army understands that cultural change is a long term process that requires commitment, diligence and continual evaluation. We recognise that in many ways we are behind the curve when compared to other corporate and public institutions, but we are determined to enact change in a meaningful and enduring way. We are dedicated to drawing on, and implementing, best practice by engaging with leaders who have undertaken successful and innovative programs in this field including Deloitte, the National Rugby League and the Australian Federal Police. Through these relationships we will develop methodologies and approaches to ensure sustainable diversity.

Cultural shifts happen on a different level; they come into view only when we step back enough to see a bigger picture changing over time. A newspaper photograph viewed through a magnifying glass may appear only as tiny dots. When it seems as if our lives and choices are like those dots, it can be difficult to recognize their contribution to a bigger picture of change.

It has been demonstrated many times that a culture can survive misinformation and false opinion. It has not yet been demonstrated whether a culture can survive if it takes the measure of the world in twenty-two minutes. Or if the value of its news is determined by the number of laughs it provides.

Cultural change that enables people to think in terms of cooperation, rather than enmity and strife, is the conceptual change from the language and state of mind of a closed agrarian society, the forerunner of the nation-state, to that of an open technological one.

Culture, then, only truly becomes culture when it is embodied in someone.

I asked, “Is it so easy to change a cultural vision.”
“The relevant measures are not ease and difficulty. The relevant measures are readiness and unreadiness. If the time isn’t right for a new idea, no power on earth can make it catch on, but if the time is right, it will sweep the world like wildfire.