Disciplines teach us to overcome the temptation to gratify our immediate desires so that we may attain a higher one. - Skye Jethani

Advertising has formed us to give our affection not only to the products we consume, but also to the personified corporations that supply them.

Approaching Christianity as a brand explains why the majority of people who identify themselves as Christians live no differently than other Americans yet spend enormous amounts of money on Christian products.

The personification of institutions in our culture means the institutional church, rather than the flesh-and-blood people of God, has become the vehicle of God's mission in the world. This is salvation via institution, paradise via programs.