when you have only one test, you don’t have entrepreneurs, you have politicians, because you have to sell. - Eric Ries

if the plan is to see what happens, a team is guaranteed to succeed — at seeing what happens — but won’t necessarily gain validated learning. This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.

If we stopped wasting people’s time, what would they do with it?