However, even a great mission is not enough. The kind of recruit who would be most engaged as an employee will also wonder: “Are these the kind of pe… - Peter Thiel

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However, even a great mission is not enough. The kind of recruit who would be most engaged as an employee will also wonder: “Are these the kind of people I want to work with?” You should be able to explain why your company is a unique match for him personally. And if you can’t do that, he’s probably not the right match.