The business with high ethical standards has three primary advantages over competitors whose standards are lower: - Marvin Bower

The performance of business leaders during the next decade will play a major role in determining not only business but political and social trends for a long time to come. Here are some of the principal reasons: - Business leaders control the economic well-being of and stockholder. - The course of business shapes public opinion. - Business leaders shape public opinion. So, in addition to his or her prime responsibility of managing his or her enterprise at a profit, the business leader of today is faced with new and larger responsibilities. And, at the same time, the job of managing his or her enterprise at a profit is increasing in complexity. Consequently, the imposition of additional responsibilities makes the nation’s task of developing an adequate number of properly equipped executive leaders a staggering one indeed.

People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.

A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.