6Ds: Digitized, Deceptive, Disruptive, Dematerialize, Demonetize and Democratize. Any technology that - Salim Ismail

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6Ds: Digitized, Deceptive, Disruptive, Dematerialize, Demonetize and Democratize. Any technology that

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renowned consulting firm McKinsey & Company advised AT&T not to enter the mobile telephone business, predicting there would be fewer than one million cellular phones in use by 2000. In fact, by 2000, there were one hundred million mobile phones. Not only was McKinsey's prediction off by 99 percent, its recommendation also resulted in AT&T missing out on one of the biggest business opportunities of modern times.

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TED: «Ideas dignas de difundir». • Google: «Organizar la información mundial». • Fundación X Prize: «Conseguir avances radicales para beneficio de la humanidad». • Quirky: «Haz la invención accesible». • Singularity University: «Impactar positivamente en mil millones de personas». A primera vista, puede parecer que estas declaraciones se alinean con la tendencia de los últimos años de reescribir las declaraciones corporativas para que sean más cortas, más simples y más generales. Aunque, si las analizamos de cerca, notarás que cada una de estas declaraciones tiene también grandes aspiraciones.

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