La ignorancia es una estupidez temporal debida a una falta de información, mientras que la estupidez es decidida, independientemente de cuánta inform… - Robert McKee

Designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart.

For those protagonists we tend to admire the most, the Inciting Incident arouses not only a conscious desire, but an unconscious one as well. These complex characters suffer intense inner battles because these two desire are in direct conflict with each other. No matter what the character consciously thinks he wants, the audience senses or realizes that deep inside he unconsciously wants the very opposite.

The Law of Diminishing Returns, true in life as well as in story, is this: The more often we experience something, the less effect it has. Emotional experience, in other words, cannot be repeated back-to-back with effect. […] The first time we experience an emotion or sensation it has full effect. If we try repeat this experience immediately, it has half or less than half of its full effect. If we go straight to the same emotion for the third time, it not only doesn’t have the original effect, it delivers the opposite effect