the paid engine of growth is powered by a feedback loop. Each customer pays a certain amount of money for the product over his or her “lifetime” as a… - Eric Ries

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the paid engine of growth is powered by a feedback loop. Each customer pays a certain amount of money for the product over his or her “lifetime” as a customer. Once variable costs are deducted, this usually is called the customer lifetime value (LTV). This revenue can be invested in growth by buying advertising.

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For a report to be considered actionable, it must demonstrate clear cause and effect. Otherwise, it is a vanity metric. The reports that Grockit’s team began to use to judge their learning milestones made it extremely clear what actions would be necessary to replicate the results.
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