Small, Smart Choices + Consistency + Time = RADICAL DIFFERENCE - Darren Hardy

Unsuccessful people carry their goals around in their head like marbles rattling around in a can, and we say a goal that is not in writing is merely a fantasy.

You cannot manage or improve something until you measure

If you’re soliciting applicants to fill one of the exclusive seats on your ride, the headline should talk about the opportunity to work with other extremely talented, fun, passionate, and high-character people who are fired up about the great mission, challenge, and vision you are trying to realize. Explain how you invest in your people to help them grow, develop, and achieve their goals — professionally and personally. Then (maybe) footnote the compensation package.