Half my advertising is wasted but I do not know which half. - William Lever, 1st Viscount Leverhulme

There can be no reason why man should not make towns liveable and healthy... just as much subject to the beneficent influence of bright sunshine, fresh air, flowers, and plants, as the country.

It is my hope, and my brother’s hope... to build houses in which our work-people will be able to live and see comfortable. Semi-detached houses, with gardens back and front, in which they will be able to know more about the science of life than they can in a back slum, and in which they will learn that there is more enjoyment in life than a mere going to and returning from work, and looking forward to Saturday night to draw their wages.

My happiness is my business. I can see finality for myself, an end, an absolute end; but none for my business. There one has room to breathe, to grow, to expand, and the possibilities are boundless. One can go to places like the Congo, and organize, organize, organize, well, very big things indeed. But I don’t work at business only for the sake of money. I am not a lover of money as money and never have been. I work at business because business is life. It enables me to do things.