So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid. - Naomi Klein

In times of crisis, seemingly impossible ideas suddenly become possible...But whose ideas? Sensible, fair ones, designed to keep as many people as possible safe, secure, and healthy? Or predatory ideas, designed to further enrich the already unimaginably wealthy while leaving the most vulnerable further exposed?

The transformative movements of the past"modeled different values in their own behavior, and in the process liberated the political imagination and rapidly altered the sense of what was possible. They were also unafraid of the language of morality—to give the pragmatic, cost-benefit arguments a rest and speak of right and wrong, of love and indignation. p. 462

There are all kinds of measures that would lower emissions substantively that could and should be done right now. p. 25