[Throughput is the] rate at which the system generates money through sales. - Eliyahu M. Goldratt

Alex, you cannot understand the meaning of productivity unless you know what the goal is. Until then, you’re just playing a lot of games with numbers and words.” “Okay, then it’s market share,” I tell him. “That’s the goal.” “Is it?” he asks. He steps into the plane. “Hey! Can’t you tell me?” I call to him. “Think about it, Alex. You can find the answer with your own mind,” he says.

Tell me how you measure me, and I will tell you how I will behave.

that’s a third assumption that’s wrong,” I say. “We’ve assumed that utilization and activation are the same. Activating a resource and utilizing a resource are not synonymous.