It is important, therefore, to understand at the outset the simplicity of this book - what it can accomplish and what it cannot. What it does try to … - David McClelland

Psychologically speaking, what such findings seem to mean is that an achievement is not only more frequently present in stories from more rapidly developing countries but when it is present, it is more apt to be “means” oriented rather than goal oriented. The achievement sequence more often dwells on obstacles to success and specific means of overcoming them, rather than on the goal itself, the desire for it, and the emotions surrounding attaining or failing to attain it. The adaptive quality of such a concern with means is obvious: a people who think in terms of ways of overcoming obstacles would seem more likely to find ways of overcoming them in fact.

This book will not take as its province all kinds of cultural growth — artistic, philosophical, military — but will try to shed some light on a narrower problem, namely, the reasons for economic growth and decline. The way wealth is distributed is a matter of special interest, partly because it may well be basic to growth in other cultural areas and partly because it has become so uneven in the past century that curiosity has been aroused.

One study suggests that the most effective way to increase n Achievement may be to try simply and directly to alter the nature of an individual’s fantasies.