if you say, ‘Full fathom five thy father lies’, you will be considered the greatest poet who ever lived. Express precisely the same thought any other… - Mark Forsyth

Above all, I hope I have dispelled the bleak and imbecilic idea that the aim of writing is to express yourself clearly in plain, simple English using as few words as possible. This is a fiction, a fib, a fallacy, a fantasy and a falsehood. To write for mere utility is as foolish as to dress for mere utility.

Mountaineers do it, and climb Everest in clothes that would have you laughed out of the gutter. I suspect they also communicate quickly and efficiently, poor things. But for the rest of us, not threatened by death and yetis, clothes and language can be things of beauty. I would no more write without art because 1 didn't need to, than I would wander outdoors naked just because it was warm enough. Again.

These figures grow like wildflowers, but they can be cultivated too. I do not believe that The Beatles had any idea what anadiplosis was, any more than I believe that the Rolling Stones knew about syllepsis. They knew what worked, and it did.

The figures of rhetoric are the beauties of all the poems we have ever read. Without them we would merely be us: eating, sleeping, manufacturing and dying. With them everything can be glorious. For though we have nothing to say, we can at least say it well.

Funny chap, Jesus. First, it's a little strange to assert that a piece of bread is your body. If you or I tried that we wouldn't be believed. We certainly wouldn't be allowed to run a bakery. Yet, given that Jesus was the son of God (this point has occasionally been disputed by people who will burn for ever in God's loving torment), we'll just have to take him at his word.

But the true and natural home of merism is in legal documents. Lawyers are like Cole Porter and Alfred Lord Tennyson with a blender. A lawyer, for a reason or reasons known only to him or herself, cannot see a whole without dividing it into its parts and enumerating them in immense detail. This may be something to do with the billing system.