Like books, sports give people a sense of having lived othe… - Phil Knight

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Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete.

Phil Knight

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books sports

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It’s hard enough to invent and manufacture and market a product, but then the logistics, the mechanics, the hydraulics of getting it to the people who want it, when they want it — this is how companies die, how ulcers are born.

When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.

It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.

Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their… - Phil Knight

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