When we become expert in something, our tastes grow more esoteric and complex. - Malcolm Gladwell

There are, I think, two important lessons here. The first is that truly successful decision making relies on a balance between deliberate and instinctive thinking. [...] The second lesson is that in good decision making, frugality matters

[Greenberg] knew that cultural legacies matter — that they are powerful and pervasive and that they persist, long after their original usefulness has passed. But he didn't assume that legacies are an indelible part of who we are. He believed that if the Koreans were honest about where they came from and were willing to confront those aspects of their heritage that did not suit the aviation world, they could change.

You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.