Marketing is what you do when your product is no good.

If your product requires advertising or salespeople to sell it, it’s not good enough.

It is often charged that advertising can persuade people to buy inferior products. So it can – once. But the consumer perceives that the product is inferior and never buys it again. This causes grave financial loss to the manufacturer, whose profits come from repeat purchases. The best way to increase the sale of a product is to improve the product.

companies trying to misrepresent the product they sell by playing with our cognitive biases, our unconscious associations, and that’s sneaky. The latter is done by, say, showing a poetic picture of a sunset with a cowboy smoking and forcing an association between great romantic moments and some given product that, logically, has no possible connection to it. You seek a romantic moment and what you get is cancer.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Every political good carried to the extreme must be productive of evil.

But every acquisition that is disproportionate to the labor spent on it is dishonest.

I think a beautiful product that doesn't work very well is ugly.

If you do not believe in your product or service enough to offer it to your own family and friends, then you should question the value of what you are selling.

From an ethical point of view the price difference is grotesque and from a political point of view, it represents a lack of respect, as though a sick Brazilian is inferior.

What's terrible is to pretend that second-rate is first-rate. To pretend that you don't need love when you do; or you like your work when you know quite well you're capable of better.

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

It is only the densest ethical ignorance that talks about a "Christian business" life; for business is now intrinsically evil.

Evil, then consists essentially in the choice of what is lower in preference to what is higher.