Although we write the feedback loop as Build-Measure-Learn … - Eric Ries

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Although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse order: we figure out what we need to learn, use innovation accounting to figure out what we need to measure to know if we are gaining validated learning, and then figure out what product we need to build to run that experiment and get that measurement.

Eric Ries

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Most important, a disciplined team can experiment with its own working style and draw meaningful conclusions.

Greg set out to change the QuickBooks development process by using four principles: 1. Smaller teams. Shift from large teams with uniform functional roles to smaller, fully engaged teams whose members take on different roles. 2. Achieve shorter cycle times. 3. Faster customer feedback, testing both whether it crashes customers’ computers and the performance of new features/customer experience. 4. Enable and empower teams to make fast and courageous decisions.

Departments too often spend their energy learning how to use data to get what they want rather than as genuine feedback to guide their future actions.

Although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse orde… - Eric Ries

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