The innovation leader’s job is to execute a disciplined experiment. - Vijay Govindarajan

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The innovation leader’s job is to execute a disciplined experiment.

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About Vijay Govindarajan

(born 18 November 1949) is an Indian-American organizational theorist and Professor of Management at at . He is listed on the Forbes list of The Most Influential Management Gurus (2009).

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The more you hardwire a company on total quality management, [the more] it is going to hurt breakthrough innovation... The mindset that is needed, the capabilities that are needed, the metrics that are needed, the whole culture that is needed for discontinuous innovation, are fundamentally different.

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Innovation plans, by contrast, are loaded with assumptions. Sure, some hard facts are available, but more is unknown than known. The past is no longer precedent. Thus, the innovator's job cannot be to deliver a proven result; it must be to discover what is possible, that is, to learn, by converting assumptions into knowledge as quickly and inexpensively as possible.

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