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" "In the public sphere, perception is reality: it's more important to be seen to do something than actually to do it. At least when private companies use PR and advertising they must spend their own money and there are other corporations vying for our business. If a company doesn't give us what we want they face bankruptcy. Public institutions, however, are monopolies. We have no choice but to buy, if not use, their services. If we don't like the way our particular police force operates it's not like we can choose another one or even withhold the money used to run the one we don't like. We're forced - under threat of imprisonment - to pay for a monopoly service and for it to tell us how great it is. This is the real danger of institutional PR. In the absence of competition it is only through a diversity of opinion and public scrutiny that some level of accountability can exist. PR stifles debate and suppresses opinion through the use of centralized press offices and communication protocols.
Heather Rose Brooke (born 1970) is a British-American journalist and freedom of information campaigner. The author of Your Right to Know, The Silent State, Assange Agnosties and The Revolution Will Be Digitised, Brooke was a 2010 winner of the Washington Coalition for Open Government "Key Award". Also known as the pioneer who forced the British Parliament to answer to its own freedom of information laws.
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Suddenly other people thought me admirable and important. When they did, I felt good. But also nervous because what if they suddenly changed their mind? I could see other famous people fall from the public’s favour, admiration turning to envy or hatred. People wrote admiring letters to me, but I couldn’t take it in because I thought ‘they don’t really know me’. They only knew the version of me I put on display - that of the tough tenacious reporter, battling for the people’s right to know. They didn’t know my aching emptiness, my deep hunger to be known. I learned that being seen is not the same as being known. Outsourcing my self-worth to total strangers, I realised, was not a good idea.
Instead of real power - the power someone has when they know they are worthy, wanted and have what it takes to handle life - the insecure man seeks domination. He doesn’t feel worthy or wanted or that people will want to be with him on his own merits, so he sees manipulation and violence as the only way to be in relationship to others. He doesn’t feel he has what it takes to deal with life, so he seeks control.
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The main thing, if there is a power that the media has, it’s mostly because they represent the public in quite a direct relationship. They’re very populist in the sense that they are meant to be the public’s hired goons who go out, find information, collate it all, verify whether or not it’s true, and then signpost to the citizens that this is worth reading. And they make it in such a way that it’s interesting to read. So they are kind of spokespeople for the people. And in an interconnected age, they are definitely quicker to realize the way power has shifted. You find most journalists now are on all these social networks. They’re all about creating… they want a direct relationship with their audience, in a way that politicians have been very loathe to do.