Non-ownership, then, is the key to owning the future — except, of course, when it comes to scarce resources and assets. As noted above, Tesla owns it… - Salim Ismail

Trust Beats Control and Open Beats Closed As we saw with Valve software, autonomy can be a powerful motivator in the age of the Exponential Organization. The Millennial generation is naturally independent, digitally native and resistant to top-down control and hierarchies. To take full advantage of this new workforce and hang on to top talent, companies must embrace an open environment. Google has done just that. As we outlined in Chapter Four, its Objectives and Key Results (OKR) system is fully transparent across the company. Any Googler can look up the OKRs of other colleagues and teams to see what they're trying to achieve and how successful they've been in the past. Such transparency takes a considerable amount of cultural and organizational courage, but Google has found that the openness it engenders is worth any discomfort.

As Eric Ries explains, "The modern rule of competition is whoever learns fastest, wins."

superávit cognitivo. El mundo tiene más de un billón de horas de tiempo