Few people differentiate between having 10 million dead, 50 million dead, or 100 million dead. It all seems too horrible. - Herman Kahn

We must not look too dangerous to neutrals. While this is probably less important for us than not looking too dangerous to friends and allies, it is still too important to be ignored. Here again, we must not look excessively destructive. It may be all right to promise the Soviets that if they attack us we will destroy every Soviet citizen in retaliation (though personally I think this far too destructive a proposal), but we should not threaten nonbelligerents with near annihilation because of our quarrel with the Russians. Many of the world's inhabitant perhaps two-thirds of them, do not feel it is their quarrel but feel it is their world. The more destructive we look, the less they like us and our program. To the extent that some in our midst talk and threaten potential world annihilation as a U.S. defense measure, we focus undeserved attention on ourselves as being dangerous and even irresponsible—appearing to be willing to risk uncounted hundreds of millions or billions of bystanders as to our selfish ambitions and desires. Neutrals and bystanders will inevitably suffer heavily in any thermonuclear War. But there is a difference between damage and annihilation.

Even if military advantages were not to be had by deliberately limiting attack to counterforce targets, I suspect that most governments would still prefer to observe such limits. Almost nobody wants to go down in history as the first man to kill 100,000 people.

Here is another form of deterrence which, while not a Doomsday Machine, is still an"ultimate" of a sort. This could be called the Homicide Pact Machine, an attempt to make a failure of Type I Deterrence mean automatic mutual homicide. The adherents to this somewhat more practical device hope to divide the work of deterrence in a natural way: We destroy the enemy and the enemy destroys us, neither of us cheating by buying any effective Counterforce as Insurance for our respective societies. The Homicide Pact Machine is clearly more satisfactory to both humanitarians and neutrals than the Doomsday Machine and both should make the distinction.