To a linguist, the phenomenon is familiar: the euphemism treadmill. People invent new "polite" words to refer to emotionally laden or distasteful thi… - Steven Pinker

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To a linguist, the phenomenon is familiar: the euphemism treadmill. People invent new "polite" words to refer to emotionally laden or distasteful things, but the euphemism becomes tainted by association and the new one that must be found acquires its own negative connotations. "Water closet" becomes "toilet" (originally a term for any body care, as in "toilet kit"), which becomes "bathroom," which becomes "rest room," which becomes "lavatory." … The euphemism treadmill shows that concepts, not words, are in charge. Give a concept a new name, and the name becomes colored by the concept; the concept does not become freshened by the name. (We will know we have achieved equality and mutual respect when names for minorities stay put.)

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About Steven Pinker

Steven Arthur Pinker (born September 18, 1954) is a Canadian-born American experimental psychologist, cognitive scientist, and popular science writer known for his advocacy of evolutionary psychology and the computational theory of mind. Pinker is the Johnstone Family Professor of Psychology at Harvard University.

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Native Name: Steven Arthur Pinker
Alternative Names: Dr. Steven Pinker Pinker, Steven
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'The most common of all follies,' wrote H. L. Mencken, 'is to believe passionately in the palpably not true. It is the chief occupation of mankind.' In culture after culture, people believe that the soul lives on after death, that rituals can change the physical world and divine the truth, and that illness and misfortune are caused and alleviated by spirits, ghosts, saints . . . and gods.

Stripped to its essentials, every decision in life amounts to choosing which lottery ticket to buy. . . . Most organisms don't buy lottery tickets, but they all choose between gambles every time their bodies can move in more than one way. They should be willing to 'pay' for information---in tissue, energy, and time---if the cost is lower than the expected payoff in food, safety, mating opportunities, and other resources, all ultimately valuated in the expected number of surviving offspring. In multicellular animals the information is gathered and translated into profitable decisions by the nervous system.

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The psychologist Dedre Gentner and her collaborators have shown that a focus on relationships is the key to the power of analogy as a tool of reasoning. They note that many scientific theories were first stated as analogies, and often are still best explained that way: gravity is like light, heat is like a fluid, evolution is like selective breeding, the atom is like a solar system, genes are like coded messages. For an analogy to be scientifically useful, though, the correspondences can’t apply to a part of one thing that merely resembles a part of the other. They have to apply to the relationships between the parts, and even better, to the relationships between the relationships, and to the relationships between the relationships between the relationships.

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