If radio news is to be regarded as a commodity, only acceptable when saleable, and only when packaged to fit the advertising appropriation of a spons… - Edward R. Murrow

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If radio news is to be regarded as a commodity, only acceptable when saleable, and only when packaged to fit the advertising appropriation of a sponsor, then I don't care what you call it — I say it isn't news.

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About Edward R. Murrow

Edward Roscoe Murrow (born Egbert Roscoe Murrow; 25 April 1908 – 27 April 1965) was an American journalist. He first came to prominence with a series of radio news broadcasts during World War II, which were followed by millions of listeners in the United States and Canada. Many journalists consider Murrow one of journalism's greatest figures. A pioneer of television news broadcasting, Murrow produced a series of TV news reports that helped lead to the censure of Senator Joseph McCarthy.

Biography information from Wikiquote

Also Known As

Birth Name: Egbert Roscoe Murrow
Alternative Names: Edward Roscoe Murrow Egbert Murrow Edward Murrow Ed Murrow
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Additional quotes by Edward R. Murrow

The sponsor of an hour's television program is not buying merely the six minutes devoted to commercial message. He is determining, within broad limits, the sum total of the impact of the entire hour. If he always, invariably, reaches for the largest possible audience, then this process of insulation, of escape from reality, will continue to be massively financed, and its apologist will continue to make winsome speeches about giving the public what it wants, or "letting the public decide."

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